Customer
problem to solve
Promote the positioning of Dr. specialist in transgender surgery and promote their services.
It has the problem of being a taboo subject in Mexican society and culture, in addition, this type of subject or service is not allowed to be explicitly advertised on social networks.
Solutions
Automation of sales cycle, strategy in Google ads and Facebook Ads, based on conversions
Facebook Pixel Settings and Google Analytics.
CRM configuration
Graphic design and landing page
Audiovisual production.
Description
Dr. Javier Nares is a plastic surgeon.
He specializes in reconstructive, aesthetic and gender change surgery, in Sinaloa, Mexico.
Insights
Extensive market research was carried out to understand their problems, expectations, and be empathic in communication, aimed at promoting the reading of educational and opinion content. Various technology tools were set up to optimize lead screening and automation.
Results
100 thousand + active readers of the blog, in Mexico, the United States and Latin America.
+10 queries generated per month.
+100 new patients.
1 book in process of publication
90% decrease in hate comments on social media through audience filtering.
$1 million pesos of income generated with an investment of $250 thousand pesos.
After having worked with 5 advertising companies I started with Evanus. They managed to position my brand as a leader in the country in a very specific branch of medicine.
What I liked the most is that they don't stay with the same plan that has been working for years, but instead try to continue innovating to continue growing the brand.
Dr. Javier Nares
Reconstructive, aesthetic and gender change surgery. Sinaloa, Mexico.
Customer
problem to solve
The company requires the constant generation of prospects, willing to invest in avocado production, through the scheme of co-ownership of the orchard, the challenge: raise 30 million pesos in investments in 90 days.
Services provided
Automation of sales cycle, strategy in Google ads and Facebook Ads, based on conversions
Facebook and Google Pixel Settings
CRM configuration
Graphic design and landing page
Audiovisual production.
Description
HUMPEC,
Second world producer of avocado.
Insights
Work was carried out on a communication and attraction strategy for prospective investors based on specific profiles, automated sales funnels were built from social networks, and audiovisual materials were created for the effective communication of the value offer.
Results
Average per month of more than 100 business appointments.
Average of 10 million pesos in investment closed monthly.
30 million pesos of income generated, with a
Total investment of 1.5 million pesos.
100% automated marketing campaign.
Automation of sales cycle, strategy in Google ads and Facebook Ads, based on conversions
Facebook and Google Pixel Settings
CRM configuration
Graphic design and landing page
Audiovisual production.
Customer
problem to solve
The company requires the constant generation of prospects, willing to invest in avocado production, through the scheme of co-ownership of the orchard, the challenge: raise 30 million pesos in investments in 90 days.
Services provided
Creation of landing page by service
Configuration of CRM, Facebook and Google Pixel
Strategy automation in Google ads
Creation of strategy for Facebook and remarketing from visitors to the website or landing page.
Description
Furniture cleaning company with dry cleaning technology.
Insights
Work was carried out on a communication and attraction strategy for prospective investors based on specific profiles, automated sales funnels were built from social networks, and audiovisual materials were created for the effective communication of the value offer.
Results
More than 100 average quotes per month
Average of 50 clients closed monthly
Average income generated from 250 thousand to 300 thousand pesos per month
Investment of 12 thousand pesos monthly
100% automated marketing campaign
Customer
Problem To solve
As a result of the health emergency caused by COVID-19, all events were moved to digital format to avoid cancellation.
Events such as the Creative Industries Forum, circular economy and rescue of cultural heritage, were turned into webinars, online discussion tables and virtual business meetings between regions.
For the first time, in a short time, promotion strategies, registrations and the necessary participation to achieve its realization had to be resolved.
Services provided
Creation of promotional videos
Configuration and management of campaigns on Facebook, Instagram, Twitter and Google
Configuration of Facebook pixel for remarketing and Google Analytics for measurement of conversions (registered for B2B events and meetings)
Institutional image design for events
Communication strategy and conversion funnel
Instagram account creation
Description
Delegation of the European Union in Mexico, a government body that promotes dialogue and collaboration between the public and private sectors of Mexico and the EU.
Insights
Promoting each event implies different challenges, they are aimed at different audiences, with specific digital interests and behaviors.
Broadcasting on digital channels was based on audience research, the content was designed in specially designed formats to achieve a higher conversion rate at a lower cost, with savings of up to 80%.
Segmentations were worked on for each campaign and territory, with the objective of promoting the events in 27 EU countries and Mexico.
Results
Average attendance of 150 people per session, exceeding the goal of 100.
1 million people saw the ads on the different platforms in Mexico and the EU.
30+ video ads posted
Connected companies: 268 Mexican and 97 European, to generate 400 business meetings.
9,000 new followers in the first 90 daysUse of only 60% of the projected guideline (Optimization of advertising expenditure).
